Carnaval 2023: Ambev patrocinará o carnaval de rua de SP

Por Clube do Cervejeiro

A Ambev (ABEV3) foi a vencedora da licitação para patrocinar o carnaval de rua da Cidade de São Paulo, em 2023.

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Duas empresas participaram da concorrência pública. A abertura dos envelopes aconteceu na última quarta-feira, dia 28.

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A companhia ofereceu R$25.629.600,58. O lance foi cerca de R$100 mil a mais que o valor mínimo estipulado pela prefeitura paulista.

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Agora, ela passa a ter o direito de estampar sua marca nos materiais de divulgação do carnaval de rua da cidade, que acontecerá entre os dias 11 e 26 de fevereiro de 2023.

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Dessa vez, o patrocinador não precisará mais ficar restrito à divulgação de uma única marca ou produto específico.

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Ao todo, 15 mil vendedores ambulantes deverão ser credenciados para que possam comercializar os produtos da Ambev.

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