Cerveja Beck’s é a aposta da Ambev para enfrentar a Heineken

Por Clube do Cervejeiro FOTO: AMBEV/DIVULGAÇÃO

A Cerveja Beck’s foi fundada em 1873, em Bremen, na Alemanha, por Lüder Rutenberg e Thomas Bay.

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Por mais de 100 anos a cervejaria foi gerida como uma empresa familiar.

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Em 2004 a Beck’s passou a fazer parte da ABInBev, após a fusão da belga Interbrew e a brasileira Ambev, e depois com a Anheuser-Busch.

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A Beck’s é uma cerveja puro malte premium lager, que pertence ao estilo German Pilsner.

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Ela segue a tradição da lei da pureza alemã da cerveja.

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Assim como a Heineken, a Cerveja Beck’s é produzida com água, malte de cevada e lúpulo (além da levedura).

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Em 2019, cerca de 150 anos após a sua fundação, a Beck’s chegou ao mercado brasileiro, trazida pela Ambev.

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Chegou para concorrer no cobiçado mercado de cervejas premium, onde a Heineken reina absoluta há muito tempo.

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Em 2022, a marca passou a ser mais conhecida, patrocinando grandes eventos voltados para o público jovem.

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Em novembro desse ano, a marca ajudou a trazer para o Brasil o festival Primavera Sound, realizado em São Paulo.

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A Beck’s quer se posicionar no mercado como um produto premium, colocando-se como opção para um público mais seletivo, que possui um poder aquisitivo maior.

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Estilo: German Pilsner Grupo: AB InBev Origem: Alemanha ABV: 5,0% IBU: 20

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