Cerveja em lata de 269ml já responde por 30% das vendas

Por Clube do Cervejeiro FOTO: CANVA PRO

As latas de cerveja de 269ml vêm experimentando um crescimento acelerado no mercado brasileiro.

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De acordo como Sindicato Nacional da Indústria da Cerveja (Sindicerv), essa embalagem é responsável por cerca de 30% das vendas de cerveja em lata no Brasil.

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Entre 2016 e 2021, a utilização desse modelo de lata registrou um aumento de 90%. Contudo, o consumidor segure preferindo o tradicional formato de 350ml.

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É o que indica a Euromonitor. A consultoria projeta que, em 2022, as latas de 350ml devem representar 52,45% das vendas de cerveja.

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A Abralatas aponta que o consumo da cerveja em lata nesse período teve um crescimento na procura, em razão da Copa do Mundo.

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A expectativa é que com a chegada das festividades de fim ano a procura cresça ainda mais.

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O Natal e o Réveillon, junto com a chegada do verão e do período de férias, devem impulsionar a procura por essa embalagem.

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Somente em 2021, o brasileiro consumiu cerca de 33,4 bilhões de latas de cerveja. Isso representa um aumento de 5,2% em relação ao ano anterior.

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Veja também

[{"selector":"#anim-c58d18b2-3da7-4727-b86b-e2554be6185d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77221207-d44f-4ea1-9a77-02ce2091d22c","keyframes":{"transform":["translate3d(-114.58967%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 6 dicas simples para aproveitar seu cartão de crédito na hora de comprar sua cerveja e os presentes de Natal . 6 dicas simples para aproveitar seu cartão de crédito na hora de comprar sua cerveja e os presentes de Natal . Veja aqui!

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