Cerveja segue como a bebida favorita dos brasileiros, mostra pesquisa

Por Clube do Cervejeiro IMAGEM: DIVULGAÇÃO

A 3ª edição da pesquisa “Retratos dos Consumidores de Cerveja de 2022” mostra que a cerveja continua sendo a bebida preferida de homens e mulheres no Brasil.

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De modo geral, 85,29% dos entrevistados consomem tanto a cerveja tradicional, quanto a cerveja artesanal.

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Os que responderam que preferem somente a cerveja “comum” representam 14,71% dos entrevistados.

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Considerando somente os que preferem cerveja tradicional, 42,35% são mulheres e 56,72% são homens.

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A pesquisa também destaca que a maioria dos consumidores está concentrada na região Sudeste, seguida da região Nordeste do país.

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A pesquisa ainda traça o perfil do público que mais consome cerveja: homens heterossexuais (73,56%) e brancos (77,98%).

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Na hora de escolher qual cerveja comprar, razões como estilo, custo-benefício, preço e indicações de amigos influenciam na decisão.

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O valor médio de 29,82% de quem só bebe cerveja comum fica em R$ 100.

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O levantamento também destaca que a cerveja artesanal é a escolha preferida para ocasiões especiais, como aniversários e encontros românticos.

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A pesquisa “Retrato dos Consumidores de Cerveja de 2022”, é uma realização do podcast Surra de Lúpulo, criado por Ludmyla Almeida e Leandro Bulkool.

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Veja mais

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