Heineken e Ambev avisam que preços da cerveja deverão aumentar

Por Clube do Cervejeiro IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-9c68decf-2580-45e4-a70e-19693e4f750f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5d52506-8f1b-44e8-9bfd-883a058f6c99","keyframes":{"transform":["translate3d(-113.23529%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc1f3e65-0c91-49d5-aeed-1259b34dd8ba","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55fd8e6e-4967-409d-833a-607cd8a2f9f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f395ba6-9a83-4b56-8a58-9aea3b762a1d","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30fe2bb8-8a74-47ce-8e42-4f4b018fa380","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7c1cccd-63cc-40af-a0e9-60855d4ed868","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Em comunicado enviado ao Ministério da Fazenda, o setor das indústrias cervejeiras, que inclui Ambev e Heineken , sinalizou um aumento no preço da cerveja. IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-f0f98697-e6b0-4865-bbc1-b42f5c14e16a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2bdb11d-ac74-4034-b01c-951b69881875","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84be46a2-3588-4ecc-8be0-e17fd8e19c39","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7061d960-053b-4b6e-aa49-e973b70e6a64","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a95979e-73d4-49f2-bb01-2238eb4e1547","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c96cf0fc-20b2-4a6b-b3ed-b2f32f2941b7","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82a58c2f-04ab-44f0-9761-f9b05b220398","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Além do Ministério da Fazenda , também foram comunicados os estados que planejam elevar impostos que incidem sobre a bebida. IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-cc33516f-ade3-4ce4-9d72-0381c5c4957c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9b9b23b-f6f1-4da6-83c9-692cfdb38cfe","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d93b9d32-28c0-4f7b-9e90-9e2b6b8cae70","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf130628-e3af-40a3-8c5e-bbcea19a5b47","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d720c98a-f5b6-4d57-8276-2c52bd7317ff","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b4a7b06-14c0-4adf-9dae-971e52347dc0","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aefa431d-1d8d-45f9-8aa1-b0a757023850","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Para justificar seu argumento, o Sindicerv , entidade que representa as fabricantes de cerveja, apresentou um estudo feito pela Fundação Getúlio Vargas (FGV) . IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-bef028f9-dc50-422a-86c9-4fac98ecfa05","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dacb5ae4-8bf9-46d7-bce4-a8025b8a0a99","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7df0b137-2393-44d9-bc5a-e292408a2c13","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f12d8926-27af-4a95-b337-9a65056789c5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1366f6bb-9de2-458e-8b25-3392317bbef7","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e755ba5-795b-44c5-ba01-8f74a90dc301","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e948cb34-38b2-423c-881b-930b976b2284","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O estudo mostra que do ano de 2019 até o final de 2022, as cervejarias absorveram 52,8% dos custos que incidiram sobre a produção da cerveja. IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-4449e0e2-da2c-4478-986e-053c50d05c30","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9552f92-25c8-40a0-ae16-09e8d5489b52","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a46bb54f-467e-4121-93a1-2561c383c620","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac3d6f47-f59a-4daa-b1ec-a6ccdbfe9c0f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6252deb-4148-437a-83da-dba8ac68f163","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f9f7a08-662c-467d-b083-47fad65cda57","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74913d6a-24ee-46b8-a848-2b1b1d791857","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O estudo apresentado também informa que somente 14% foram repassados aos preços das bebidas. IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-dd5c751a-139d-4e3f-8922-376af51c5ef9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba557073-596e-4333-a06f-682602ae352f","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-437cd6cc-4509-43ee-ba23-8ed4fb32faf6","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6d9ca8b-fc99-4a79-9ea5-a69e6eac33cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78566983-e284-41e2-a57b-94172c65a096","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a65fa9b-3396-477d-94fb-23212783c23a","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3e67906-5ea4-4dc9-9840-a4fc52bdfc28","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O peço da cerveja tem impacto no cálculo do IPCA , que é o índice da inflação oficial que é medida pelo Governo. Seta IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-383760e8-c794-41e8-b6a7-5e89d19fba39","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57844acb-6b4f-4a63-a500-597466fc4408","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-446c71e1-416e-49af-a2a6-29da7f7e43b9","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e0b6afe-36bc-470d-b128-0ab8564bde8a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-770820f8-befe-4421-91de-dd00e7faba42","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6a02b32-1548-43dc-b7db-8f06d8cc175c","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f652ff47-db77-45b5-9397-9f7435e9bf0c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Por não terem passado todo o aumento de custos para o consumidor final, as margens de lucro das cervejarias ficaram mais reduzidas. IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-02549c0b-db16-43c9-a17e-7c65d56cb434","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a1ceb81-24a5-4a6d-a7f8-dfe2f1426db6","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a97aa5d-67ea-41cc-8c62-de1f2daf72aa","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98354610-a135-45cf-8218-2ef764d76a9d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85fd1fa0-1161-4d5f-b340-839d88605c42","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e05d641-59ff-483b-870b-ca8f5c333853","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-398bdc1e-3707-43f1-af77-7a62ce24d912","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] E isso teve um impacto ainda pior para as microcervejarias , que acabaram não tendo retorno financeiro nesse período. IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-edc3a15d-5287-4870-976a-b04b010c58f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19eca4d8-a5ae-458e-84f5-48144d93b0a1","keyframes":{"transform":["translate3d(-114.92064%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6de7be0-318b-4fe2-99a8-5c75e8e1c612","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3a159d6-85c6-4304-aad9-26f07cd04aa4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb23992a-88a8-4211-9c6b-f44a52d5bf20","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-770f8d05-3c20-46ea-8413-5ddaafa07a1a","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71ccc2a6-653e-4de9-b904-7584ffbc1134","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Um dos motivos apresentados para o aumento dos custos foi a escassez de embalagens ( garrafas de vidro e latas de alumínio ). IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-97df5ed9-d316-40eb-afe6-fed9fb022a33","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42e90a31-3d6b-41fd-9f77-2b6f0e04e04d","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-141580fe-4caf-4258-89bc-1f3cb38236e0","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-befc8248-91ea-4693-8e6a-e8dfc606addf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81c92e72-ee34-495e-a892-ffc7df04a0e9","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e280d2ee-320a-4a61-a327-1c396e64818a","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98c8708c-d2a3-4f6c-8342-14f442a48551","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Outro motivo apresentado foi o aumento nos preços do malte e do lúpulo, que são ingredientes essenciais para a produção da cerveja, geralmente importados. IMAGEM ILUSTRATIVA/CANVA PRO Seta

[{"selector":"#anim-5a6503b6-9cc4-4183-a292-d71254f793b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39362b27-915e-4683-924f-e32cbdbc245f","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62dc40ea-276d-4853-af5b-b8937e0eaa76","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab7e50f0-ced2-4873-b197-43852288bda8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8d9615e-c0bb-4026-9fa6-54f1e9c8637c","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1843993d-eafa-4168-9049-811ccfcb19e4","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c7aea09-258b-42f5-87cc-f7eb2bfc0ed6","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Mesmo com esse desafio, o setor espera fechar o ano de 2023 com um aumento de 4,5% na produção de cerveja e atingir 16,5 bilhões de litros produzidos nesse ano . IMAGEM: EISENBAHN/DIVULGAÇÃO Seta

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