Saiba onde a cerveja sem álcool é mais consumida no Brasil

Por ClubedoCervejeiro.com

[{"selector":"#anim-0bd41569-0cc9-401b-b20c-1dd91a93f8ca","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5885debe-53c2-4c73-9786-a341c1339dab","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73ff1842-fc37-4ed7-86f3-dd4c08c33e91","keyframes":{"transform":["translate3d(0px, 150.76387%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f6ae957-9237-4d56-82de-da918cdf1a7d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-864ce3c5-bb54-4f00-ac6e-e4ffea58cae2","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-127e7f5a-9d89-4b19-80c6-a8d8f574b9b0","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af4872f9-c0b7-4a13-a2af-4bd95afcad86","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Um estudo encomendado pelo Sindicato Nacional da Indústria da Cerveja (Sindicerv) estima que a produção de cerveja sem álcool no Brasil deve aumentar em 24% em 2023. Seta IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-1d36df2e-57e2-4585-a0f7-42495728a32b","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c57af27b-5ba0-41a6-8699-955530241f4e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63c49774-44eb-4534-8a1a-9a0e1c1419d4","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-373325f2-06f9-46b2-b798-7c75b4ba8b3b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4bb5c19-6164-4e95-8523-05ca9176f535","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-010e40d3-39b6-4de1-8b7d-44c055f5f201","keyframes":{"transform":["translate3d(0px, 167.83622%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6cc9ca7-f55b-41db-935e-e8d3d0876776","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta Ainda de acordo com a pesquisa, 70% do consumo da cerveja sem álcool no Brasil acontece em locais diferentes de bares e restaurantes, principalmente em casa . IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-30e68ba2-928e-4fdb-9d51-0fd8c80e9ece","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f87a0d2d-5444-4ba4-9575-98c0b53d978a","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de551fbd-ad32-48d0-91d6-db71bdbb89d4","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f6f3ce5-0451-4462-8052-cb4feee08139","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94151408-7d71-4ebd-b692-8c6f895e847b","keyframes":{"transform":["translate3d(0px, 136.82034%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93b02688-d06c-48bd-adcb-c24e36ab7bd1","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d47c4a2-2fb5-49a2-8d54-de0909667993","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta Esse crescimento não está restrito ao Brasil. O mercado mundial de cervejas sem álcool está em alta , conquistando cada vez mais adeptos. IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-c38681e2-5894-42dd-8478-b140d5d73793","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85638e0b-de59-4459-8e51-f72521d0de20","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da0f80c3-f854-406f-9589-cc884959d92e","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83991440-cb2e-4fa1-87f6-c23f8f9201a4","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1674b2b-2d0b-422f-bdc0-3c9e96a07191","keyframes":{"transform":["translate3d(0px, 155.96927%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56a79acd-142e-40ca-8472-eefc9a095c82","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta Segundo a Worldwide Beer Alliance, esse mercado movimenta US$ 10 bilhões e espera crescer ainda mais nos próximos anos. Somente no último ano, o crescimento foi de 5,7% . IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-3c17b28c-2683-4f46-933b-a878348c8d35","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0544b620-1fb6-4ccc-9c60-276ae9b7a6cd","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-493ee2be-b90d-40d2-b30a-030d1d3899e7","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ed38d76-97fc-4cab-9445-c951c376c91f","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-888afcf7-0d87-4d23-9439-829a303b8a3a","keyframes":{"transform":["translate3d(0px, 288.88891%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac7c6cfc-7934-4b9a-8850-e1e7bcee74d5","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta No Brasil, a produção de cervejas sem álcool alcançou 390 milhões de litros no último ano . IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-dcfe0fdf-7825-4e67-9d79-fba35d871acf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-580ddcd0-1291-4108-a716-6305fe38714a","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53a587a5-6b3c-44af-b7bd-a684295425bf","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-812717ce-efa1-4530-8697-45cef4344944","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3657009d-82c4-4e32-85e8-8829e6a162d1","keyframes":{"transform":["translate3d(0px, 162.24983%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b88eee1b-5659-478b-9d58-3020e0ea5755","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta Para 2023, a expectativa é um aumento de 24% no volume produzido por aqui , de acordo com um estudo da consultoria Euromonitor International para o Sindicerv. IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-55f4dbe6-d0ff-451c-b15d-7c05a963c362","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69da33bc-0f3b-4f50-9de9-896c5f441ab8","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80b3e105-11f5-49d4-aca8-438d67eeef0e","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83a78c32-c7c8-403f-a5b8-3f863965e16f","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0efb00f-c6d7-46fa-b4c3-6be846b1fcbb","keyframes":{"transform":["translate3d(0px, 185.88135%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c099690-e7da-4c15-ac14-b0dd057ea20e","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta As empresas tentam estimular o consumo de cervejas sem álcool em bares e restaurantes, já que atualmente 70% desse consumo ocorre fora desses estabelecimentos. IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-edac8adc-0529-4253-be65-fc6632e3a230","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77c94ae5-c958-495b-9cde-0ed5d34e0cc8","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-460bbba4-938c-489a-8ae9-a8ef52181c68","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11e541ab-30b6-4aaf-b5c7-cd504bf61b39","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29870519-0816-486e-8852-a432b0ecf2a3","keyframes":{"transform":["translate3d(0px, 196.40766%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73534476-1423-4531-9aeb-7de6cdbb7d62","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta Devido à necessidade de uma fase adicional na fabricação para remover o álcool, as cervejas sem álcool são classificadas como cervejas premium . IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-681fb817-2281-4a69-ad9f-a2d3c9a5bb0b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1dff983b-192c-4b9a-b00f-61952e74c080","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae0cfd20-3516-4e8b-a6ae-eb63de3e2c83","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26284c4b-0f9d-4c35-ba7d-c679d106944f","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7331032-a0fc-49b1-9a6f-a9079a572434","keyframes":{"transform":["translate3d(0px, 231.34176%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a47faf42-b097-485b-9361-99f470c67ab1","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta Essa categoria tem um preço mais elevado e traz margens mais vantajosas para as fabricantes da bebida. IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-ddcc98b5-7207-43fb-9973-207d7c02827a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55b79c08-3349-4261-aff3-a2252f0b3630","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b59b7a9-b0b1-4e87-9c3a-262300485010","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c1cb4c4-1389-422f-afdb-c04665c14dad","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe501f3a-0c70-4b80-ba0e-0af5efc76064","keyframes":{"transform":["translate3d(0px, 232.28514%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a552377c-5b73-4f75-bac2-59c207e1f9b2","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta Para esse ano, as cervejarias buscam o crescimento em receita , ao invés de volume, em razão do cenário macroeconômico atual. IMAGEM ILUSTRATIVA/CANVA PRO

[{"selector":"#anim-bb5498d5-8d3d-40d5-aeb6-fad243fccbaa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfdd37e4-7464-4726-926e-ae71d513f535","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4df36f0a-2ab1-44a6-a81b-6d5d2ac010a8","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a338c068-8e29-4cec-87c2-99e226a91828","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c6f61e4-bcb6-41eb-a5c7-8b7710440a70","keyframes":{"transform":["translate3d(0px, 182.12196%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64306ecf-f9a3-4263-a82d-bbd893dc5fc4","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seta Ter como foco os consumidores com maior poder aquisitivo pode ser a chave para encarar os desafios de crescimento do mercado cervejeiro atual. IMAGEM ILUSTRATIVA/CANVA PRO

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[{"selector":"#anim-26b9572d-02fa-4c75-abc7-83b339c6578a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f193842-dc87-4434-86dd-bf391fe328fe","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c50f6b9-067a-49ff-91f8-44a0bc472267","keyframes":{"opacity":[0,1]},"delay":200,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b179ba2c-3856-4491-91b9-e623bb24d281","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd77c07f-aa15-43e9-9f3a-3558a3009540","keyframes":{"transform":["translate3d(0px, 247.11679%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07ad2a7e-db80-4cdb-b20f-aaa8eda61799","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49c5f5c3-f56f-4498-a036-59f7d70060c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a56ced9-d563-4480-9366-1ff3e443899d","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] IMAGEM: BRAHMA/DIVULGAÇÃO Conheça os três novos sabores da Brahma Duplo Malte lançadas recentemente pela Ambev. SAIBA MAIS

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