Amstel é anunciada como a cerveja oficial do Big Brother Brasil 2023

IMAGEM: AMSTEL/DIVULGAÇÃO Por Clube do Cervejeiro

A Amstel, uma marca do Grupo Heineken, será a cerveja oficial do Big Brother Brasil 2023.

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É o terceiro ano consecutivo que a marca patrocina o BBB. A edição de 2023 tem sua estreia programada para o dia 16 de janeiro.

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A marca vê no patrocínio do reality show da Globo uma forma importante para se conectar com o público que acompanha o BBB.

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Na sua estreia no BBB em 2021, a Amstel esteve presente em três momentos chaves do programa, como uma prova do líder, na qual Gil do Vigor venceu.

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Já na edição do 2022, a Amstel participou de quatro momentos dentro da casa, sendo uma Prova do Anjo, ativação de luxo e duas Provas do Líder.

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O Brasil é o maior mercado onde a Heineken está inserida e ela busca divulgar a cerveja Amstel no segmento mainstream de cervejas no mercado nacional.

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Quer aprender a fazer um churrasco assim em casa?

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Venha fazer parte do nosso Grupo no WhatsApp

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