Petra produz cerveja com cevada que "ouvia" seus consumidores

Por Clube do Cervejeiro PETRA MALTE/INSTAGRAM

Numa ação especial, a Petra produziu uma cerveja contendo cevada que cresceu “ouvindo” as vozes dos consumidores.

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Ela espalhou alto-falantes nos campos de cevada e pediu aos consumidores que enviasse mensagens de áudio, que foram reproduzidos, posteriormente, às plantas.

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A ideia surgiu da comprovação científica de que falar com as plantas, contribui para que cresçam mais bonitas e saudáveis.

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A partir dessa cevada “cultivada” com as vozes dos consumidores, foi elaborada uma edição especial e limitada da Petra Puro Malte.

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No entanto, essa edição não será disponibilizada ao público.

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Segundo estudos, as plantas sofrem influência das mudanças que acontecem ao seu redor, inclusive da voz humana.

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Foi observado nas pesquisas que a voz humana emite ondas sonoras que vibram dentro da faixa de frequência entre 50 e 500 hertz, a qual as plantas reagem.

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Isso faz com que dois genes-chave dentro delas respondam a essas vibrações, influenciando seu crescimento.

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[{"selector":"#anim-802a6cc4-cca5-493c-b928-b66e101eecc7","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-45176c1f-0b69-40ec-8d12-c284f221fd9c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Veja!

O malte de cevada é um dos ingredientes mais importantes da receita da Petra Puro Malte, sendo considerado a alma da cerveja.

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No site da Petra Malte é possível enviar sua mensagem para as cevadas da marca e enviar através do WhatsApp.

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Veja também

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BEBA COM MODERAÇÃO. BEBIDA DESTINADA A ADULTOS. Cervejas puro malte que você precisa conhecer Veja 4 receitas saborosas preparadas com sua cerveja favorita Conheça os vencedores do concurso da lata de cerveja mais bonita do Brasil

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